With the growing concern to save and protect the environment, as well as the noble notion to support sustainable manufacturing or “green” manufacturing, there is an increasing demand in the quest for finding alternative natural resources materials in developing new designs. 

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Our inspiration took off from theory to practice within a search for alternative handbag materials as well as the functions that would minimize the waste has led us to the amazing journey with different environmentally friendly materials known firstly as Pinatex from Pineapple leaves.

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We see our customers wearing the bags with an impression of happiness and pride coming from the beauty of inside and outside. Just as the name "Ananda" is interpreted as the highest level of happiness, it is more than just a bag, it is something to transfer the fashion consciousness into the next level of joy and style.